Kare-Silver Michael De. E-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives

Palgrave Macmillan, 2011. — 168 p. — ISBN: 0230301304.What effect have innovations in digital technology had on the way we communicate and work, andwhat can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace.From the author of the ground-breaking and landmark books e-shock 2000, Strategy in Crisis and Streamlining, comes this breakthrough new work looking at the future of the digital age. It examines how the rapidly developing technology revolution is changing the way business must operate in this unfolding 21st century. It also considers the impact on people and how our daily lives and life styles will change…for ever. In particular there's a blueprint and roadmap showing how companies can navigate their way through the rapidly changing environment and still emerge as winners.Everything we are used to is changing. Our computer world of point and click is morphing into Think, Talk and Move, where just thought, voice and simple remote gestures will control 3D holographic displays of data, content and video. Companies will need to reinvent themselves as MCEs, 'multi-channel enterprises', in which there is seamless cross-channel interaction with customers and they will also need to change the way their operating systems and processes are organized. The shift of consumer spend to online will see traditional retailing under threat as high street bricks 'n mortar economics are undermined. Expect massive changes among retailers and also the commercial property companies as they restructure their portfolios. New advances in the Cloud will cut costs and time to market and challenge decades of IT infrastructure. Technology generally is now becoming the key source of enablement and competitive advantage.Michael de Kare-Silver is a Leading Adviser in the digital/e-commerce and mobile arena, identifying opportunities for technology-enabled change and business growth through new strategies, go-to-market plans and team-building. He has been main board director for a number of leading companies. From main board at FTSE 100 company GUS plc, heading up Argos.co.uk, Experian and Burberry online through to start-ups born2learn.com and myfaveshop.com. He has also been MD at major digital/tech/marketing agencies Digitas and AKQA delivering innovative solutions for global brands.Today, Michael runs his own firm Digital Prospects which provides specialist advisory, consultancy and team-building support in the digital/mobile/e-commerce sectors, helping organizations map out their strategy and plans to capture the growing multi-channel opportunity and then to build the best teams to deliver that. Michael is also a non-executive director at WINplc the mobile technology solutions provider.What has changed?
Anytime, Anywhere, Anyhow, Any Device
The Social Media Revolution
Impact on the consumer retail landscape
What Does This Change Mean?
Every Old Business Model is Under Threat
Impact for brands, marketers and agencies
The Multi-Channel World
How do Brands Cope in the New Digital Age?
Advertising: The Move from Push to Pull
Impact on people and society
The Dark Side of Technology
Impact on industry
Advantages and Disadvantages
The future
Building the Future Organization