Motohashi K. Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

Springer Japan, 2015. — 259 p.This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.Introduction: Needs for New Global Strategies
Global Business Strategy
Management Strategies for Global Businesses
Changes in the Global Economic Environment
Comparison of Economic Institutions in China and India
New Business Model as Response to Competition from Emerging Economies
India’s Neemrana Industrial Park for Japanese Firms
Fundamentals Of Strategic Planning
Alliance-based Global Strategy
Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity
Marketing Theory in Global Business Context
Shiseido Marketing in China
International R&D Management
Multinationals’ R&D in China and India
Thailand’s National Science and Technology Development Agency and Japanese Firms
Suzuki Motor’s Expansion in India.
Strategy Integration at the Global Level