Eagle W. YouTube Marketing For Dummies

Wiley, 2019. — 387 р.
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.
• Create a plan that fits your business needs
• Launch an ad campaign
• Find video creation strategies
• Launch a branded channel
Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away! YouTube is improving the platform every day, and so things may change, but don’t worry: The principles stay the same, even if a button has moved. This book is as much about the theory and practical principles behind how to use YouTube successfully as it is about providing a step-by-step guide to navigate YouTube’s tools and features. YouTube is one of the most versatile and exciting marketing platforms available today. This book is your guide to putting YouTube to work for you so that you can grow your business, tell the world about your brand, generate leads to sell more products or services, and reach new audiences who want to hear from you.Contents at a GlanceIntroductionPart I: Getting Started with YouTube Marketing
YouTube in the Marketing Mix
Using YouTube for Your Business
Targeting Your AudiencePart II: Advertising Campaigns on YouTube
Advertising Formats
Developing Your Ad Strategy
Ad Creative Fundamentals
Buying Paid Ad MediaPart III: Planning Your Content Strategy
Exploring Video Content Formats
Developing Your Content Strategy
Content FundamentalsPart IV: Making Videos for Ad Campaigns and Content
Creating Video
Curating, Collaborating, and OutsourcingPart V: Working with YouTube Channels
Launching Your YouTube Channel
Publishing Your Videos
Channel ManagementPart VI: Measuring Success
Ad Campaign Metrics That Matter
Content Metrics That MatterPart VII: The Part of Tens
The Ten Biggest Mistakes People Make
The Ten Most Popular YouTubersIndex